The Times conducted a special report into the growing fad of buying Labubu plush toys.
Delving into the bowels of social media, we discovered that the toys were most popular in the “influencer” market with many hoping to pave their way to fame with IG endorsements.
We spoke to an up-and-coming influencer who said her videos of unboxing the surprise boxes were doing great and it wouldn’t be long until Labubu are actually paying her. Adding,
“I tag them in every single video so they can see the opportunity for them. I’m not the same as the rest of these basic wannabes. They are customers I am a brand in and of myself! Colabs anyone?”
Digging a little deeper, we discovered that while the traditional fashion influencer was all over them like a pig in shit, the mumfluencer market were also using them to fill the void Coles collectables have left.
We spoke to a 40 year old who said she was “slightly embarrassed” by how much she’d spend on the toys. Adding,
“If you want to call me a saddo then so be it. I can see the look in your eyes. However my followers just looooove them and isn’t that the meaning of life?”
Perhaps.
Documenting the Human Zoo is thirsty work, so if you enjoyed what you read how about buying Belle a beer, ay?