The not-so-humble beef wellington has been dealt a fatal blow today after chief ambassador Erin Patterson was found guilty of her heinous crimes.
In a desperate bid to rebrand, the elaborate beef pastry dish sought the advice of Balga which famously rebranded part of its suburb as Westminister to great commercial success.
We spoke to the head of the beef wellington body who told The Times,
“Firstly, we reached out to Subway to ask them how they rebranded after their ambassador did a bad thing but they said they couldn’t help. So we looked a bit deeper and found out about Balga/Wesminster, what a success story!”
Basically, the beef wellington preservation society didn’t want to be serving up Balga Wellington, they wanted to be serving up new and exciting Beef Westminster.
Whether the rebrand can help get the item back in vogue remains a mystery. With some saying that the damage has been done.
We can only wait and see!
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