Woolworths has just spent big on a media PR campaign to test just how gullible the consumer population is when it comes to their supposed “price cuts”.
A retail insider told The Times that the grocery giant joked that the new campaign should be called, “they’ll believe anything”, adding,
“Yeah, blocks of soft drink for like $50, no one in the history of the planet has ever bought a box of Coke Zero for $50 so you think their new price of $30 is some good bloke move. Honestly, they should be paying you to drink that crap”
The insider also said that in circumstances of legitimate bargains it would be the farmer, grower or producer who would feel the wrath of the belt tightening. Adding,
“Yeah, Woolworths aren’t going to take a hit on a single item, don’t be fooled, it’ll just be the farmer getting a worse price for it. You got to love big business”
The campaign also aims to dispel the notion that they are very much in cahoots with Coles by statements saying they are “declaring war” on their competitor. Our industry insider continued,
“That ACCC Report would’ve been damaging if all the media outlets bothered to run the stories more than once on a Saturday night. It pretty much said Coles and Woolies are really not in competition and benefit from working together to bend the battler over the barrel”
Nevertheless, expect the media to pump this Woolworths “sale” hard.
Documenting the Human Zoo is thirsty work, so if you enjoyed what you read how about buying Belle a beer, ay?